Which terms are permitted for advertising labels on Instagram?

'Advertisement' and 'Advertising' are considered safe when written out in full and placed prominently. Courts accept 'paid partnership' in certain contexts, particularly combined with Instagram's built-in partnership feature. Courts and authorities take a stricter view of abbreviations like '#ad', 'sponsored' or purely English terms, because they may not be immediately obvious to an average German audience. Placement also matters: the notice must appear at the start of your text or be visible in the image, not hidden amongst numerous hashtags at the end of a long post. When in doubt, use the written-out German version—it is the safest choice.