What happens if the cancellation button is missing or defective?

If the button is completely missing or so hidden that an average user cannot find it, affected consumers can terminate the contract at any time without notice — meaning the business loses the contractually agreed notice period. Additionally, competition law warnings are a risk, for instance from competitors or consumer protection organisations such as vzbv, which have taken legal action repeatedly. In one documented case, a mail-order retailer was ordered to pay 260 € in warning costs, and repeated breaches of a court injunction can result in a penalty of up to 250,000 €. From a business perspective, a missing button is therefore a risk that extends far beyond individual lost notice periods.