Do I really need to label my chatbot, even if it is obviously a bot?
Yes. Article 50 expressly requires disclosure even where it would be obvious to an attentive user. The notice must be clear and timely — not buried in the small print.
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This question is part of our article on "EU AI Act: Three obligations already apply — the fourth hits you on 2 August". You'll find the full context and all related angles there.
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