Does GPSR apply to small online shops?

Yes, GPSR makes no distinction based on company size. Whether you operate as a sole trader or limited company, whether you sell 100 products per month or 10,000 — if you sell products in the EU, GPSR applies. Exceptions exist only for very specific categories (for example, used spare parts under certain conditions), but these are narrowly defined. The risk: many small shops do not know they are affected and therefore omit mandatory information. This later leads to unexpected cease-and-desist letters or regulatory inquiries. Compliance begins with your first product — not only above a certain size.

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This question is part of our article on "GPSR obligations for importers and online shops — what has actually applied since December 2024". You'll find the full context and all related angles there.

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