What are the consequences of a cease-and-desist letter for GPSR violations?

A cease-and-desist letter — usually from competitors or consumer protection organisations — typically costs you €1,500 to €3,000 in legal fees plus court costs. You must sign an undertaking not to repeat the breach, which is also chargeable. In addition, there are damages claims if buyers suffer harm. However, this is not yet regulatory enforcement: if the cease-and-desist letter is ignored and authorities intervene, fines of €10,000 to €100,000 follow. The best approach is prevention: work through a checklist, verify your information, and document everything.